About JB Rupa Singapore

JBR, incorporated in 1979, is a distributor for some of the world’s largest multinational corporations’ fast moving consumer goods. Through our networks these international brands of personal care products, food and beverages, and telecommunication devices, reach our designated customers quickly and efficiently.  Our connections with well-reputed and reliable factories in China, allow us to present a variety of quality products for export. With years of experience in distribution, we assist our principals in establishing their brands in emerging markets.


Our expertise in overseas sourcing, logistics and supply chain management, and our alliances with major strategic partners, empowers us to enhance and grow our customer base in Asia, America, Europe, the Middle East and Africa.

Distribution Network

We operate through our partner offices and a network of agents all over the world.



We are reliable and responsible partners who work hand-in-hand with our customers and suppliers for our mutual benefit.


Our vision is to provide quality products and provide excellent service to our customers worldwide.


We conduct business with integrity, respect and professionalism to benefit all our esteemed associates.


JBR aspires to be a market leader in the Fast Moving Consumer Goods industry.